#LONGLIVEPIE

With so many trendy dessert options, pie just isn't as popular as it used to be. Entrinsic ran with this insight and created a concept that demonstrated how trendy desserts come and go, but McCain Deep ‘n Delicious Cream Pies are forever. We invited all pie fans on social media to help us take a stand for pie using the hashtag #LongLivePie.

In it's first 3 weeks, the campaign captured close to 4000 email addresses and generated over 17 million estimated impressions on Twitter.

Role: Art Direction/Graphic Designer | Agency: Entrinsic

You could win a year's worth of McCain Deep 'n Delicious Cream Pie. Enter now: http://goo.gl/WQ0Jvj #LongLivePIE

You could win a year's worth of McCain Deep 'n Delicious Cream Pie. Enter now: http://goo.gl/aOuC6S #LongLivePIE

You could win a year's worth of McCain Deep 'n Delicious Cream Pie. Enter now: http://goo.gl/iMwmbI #LongLivePIE