TRAVELOCITY
Seize the Summer Campaign
#SeizeTheSummer was a 24-hour community run by travel experts and bloggers, created as the world's first 100% online concierge service.
We drove engagement with daily and monthly contests that fans entered by answering travel questions on Facebook and Twitter.
We posted original content like Summerologist Infographics and "Do You Know Where The Gnome Has Roamed?" Vines using the #SeizeTheSummer hashtag, keeping Travelocity.ca top of mind all summer long.
Results: By the end of the program, we saw 25% growth in bookings and an 11% growth in traffic. We also drove a 1,528% increase in average engagement and 35% increase in followers of @TravelocityCA.
Role: Art direction and design | Agency: Entrinsic
